The Management has framed Quality policy by interacting with faculty, parents, students and industry and is implementing it to achieve the vision of the college. Provision of necessary infrastructure viz., building, equipment, personnel and finance reflects the commitment of the management to meet the customer requirements and for enhancing the customer satisfaction viz., the expectations of the students, the views and hopes of the parents, the requirements of the employers and the society. The management has also been assessing the unexpressed needs of the students such as exposure to latest technological developments, employment opportunities, higher education in Indian and Foreign Universities and personality development of students.

Importance of customer is focused in the quality policy, which is also revealed in the successful implementation of the quality system. Customer needs are ascertained by establishing various modes and effective channels of communication with the students, parents and employers.

In this respect the management has taken a leap forward by going online through a customer friendly system called student relationship management system' (Department of eSRM), which could be reached through the official web site of the college http://www. crescentcollege.org. Besides maintaining transparency at various levels in administrative operation, the management aims

• to provide a common platform for management, students parents and teachers to interact
• to streamline all communications with students, parents and employers online,
• to give personalized services to each student,
• to provide the administrators have more structured information that can bring about greater efficiency

This online feature

• helps in the streamlining and systemization of all data management activities.

• Streamlines, controls and automates the innumerable processes in the institution.

• raises students' achievement level by facilitating communication between parents, teachers and students.

• enables teachers to perform time consuming tasks such as students' performance measurement, recording discipline and attendance in the shortest time.

• enables the administrators to generate attendance records, report cards, and transcriptions in minutes to transact with their customers.

• helps students to keep track of their own progress.

• facilitates parents to have immediate access to check their Children's performance.

• enables constant updating of information for effective planing of day to day activities.

This has been contributing to the advancement and systemization of educational processes with regard to the specific needs of the students, parent and employers.

eSRM is provided by Innovation Business Factory International Private Limited (Department of IBFI), a Research & Development company dedicated to the growth of Education and Technology and contributing to advancement of systemization of all educational processes.

The following faculty members are the Departmental Co-ordinators (eSRM):